|
|
Business Cards
Accessories
Resources
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fonts and Colors. In considering the color of your business card you should consider the following: 1. What colors do you use in your company. 2. What colors do you use for your logo if you have one. 3. Are standard colors used in your industry. 4. What type of business do you have and what do some of your competitors use. 5. And is color really necessary, can a white card with black text be fine. Before you start ordering your business cards establish your color criteria first.
If you decide on full color business cards try to keep it at two or three colors, no more. You don’t want your card to look too busy. If you use a logo on your business card use the same colors as your logo and no more than one or two additional colors always trying to keep the maximum at no more than 3 colors. You always have exceptions, so use good judgement in the color selections.
You can have full color on the front of the card and full color on the back of the card. It is recommended by most marketing companies to use the back of the card for additional text about your company so if you use color on the back try and use a solid color. You want to use colors that also enhance the style and color of text you have selected. It is important that you don’t use a color of text that blends into the background colors.
When selecting text fonts for your business card keep them at two styles, if possible. Using more can distract from the message you are trying to convey. Keep the amount of text to a minimum on each line, this is easier to display and read. The business card is limited in space so use specific keywords so you can keep your text at a minimum. Remember, you always have the back of the business card for additional information. | |
|
|
|
|
|
|
|
|
|
