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Business Cards
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Color and It's Impact on Marketing
Did you know that you could have some control of the mood of your clients simply by using certain color choices? Proper color choices are often overlooked when designing business cards. By using certain colors in the design of your card you can help to direct your customers response to what you have to offer. It is a form of non-verbal communication and is a subconscious reaction. So when designing your business card take time to analyze your color combinations.
As professional business men and women, it is important to us that we always look for ways to make a good impression to our customers. The colors, the design and the correct text on our business cards are essential. The first impression you give comes from what your card design represents. And because, sometimes, our opportunity for contact is a very short amount of time we need to make a great impression.
Color is the one thing that attracts us first and seems to be the thing we first forget. If we design our business card properly the color can be an influential instrument. It can catch the attention of our customer, convey what our business is all about, and more importantly retain a future prospect. So which colors should you use for your business card design?
Below is a list of some of the emotional associations that people seem to have with certain primary colors. These are important to keep in mind when creating an effective business card.
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Red: Red sets the pituitary gland going at a rapid pace. Any design in red takes on a persona that is exciting, passionate, provocative, and dynamic. Aggressive in nature, it commands attention and demands action.
Pink: Depending on its value or intensity, pink has various mood swings being either romantic, youthful, happy, or sweet.
Orange: The hottest temperature of all colors, orange is glowing, vital, and high arousal that is associated with autumn's shimmering foliage or radiant shadings of sunset. In its most vivid intensity, it is a color not taken seriously because it then becomes playful, expressive, happy, and childlike.
Yellow: Warm, sunny, luminous yellow equals splendor and the heat of the sun in every society. It is optimistic, creative, encouraging, imaginative, has an aura of enlightenment, and gives a feeling of well-being. However, if a person is emotionally fragile with low-self esteem yellow can upset them.
Brown: Rustic, sheltering, rich brown is associated with hearth and home, substance and stability, and earth. More than any other color, think of brown in terms of usage and context. Connected to the earth, various tones of brick, brown, tan, clay, and terra cotta are rooted, protective, and secure combinations. Earthy colors generally give a positive response.
Blue: Constant, quiet, serene, dependable, reliable, trustworthy, committed, cool blue is the most popular color and is strongly associated with sky and water. On the positive side, depending on the intensity, blue is constant, encourages intellectual activity, calms the mind, or stimulates thought.
Green: Soothing, nature, refreshing, fresh, healing green is at the center of the spectrum and offers the widest range of choices and is the most restful to the eye. "Mother" blue green always elicits pleasant responses representing the best qualities. Combined with white, blue-green is cool and clean with an underlying element of warmth as if you are floating in warm, tropical waters with the sun shining down so you can see the ocean floor below.
Purple: Regal, spiritual, elegant, mysterious purple is a complex color preferred by creative and eccentric types. Purple is an enigma that has many meanings?from contemplative to regal to sensual, depending on the background or cultural heritage of the consumer. It is a combination of the excitement and sexuality of red and the tranquility of blue. The result: conflicting forces that need handling with care and daring. It is a polarizing color. People either hate it or love it.
Neutrals: Timeless, natural, classic, quality, quiet neutrals or monotones are achromatics?literally without color. Beige, gray, and taupe impart the psychological message of dependability. Identified with durability, time, and antiquity neutrals are solid, enduring, timeless, and classic. Think in terms of the Rock of Gibraltar or ancient monuments or the sands of time.
White: Lightweight, pristine, pure, bright, innocent white implies purity and simplicity. The human eye sees white as a brilliant color so it works well for contrast, in signage, in point of purchase, in packaging, or any other usage that catches the eye. However, pure white can cause glare and optical fatigue. When a message needs to give a sense of clarity and cleanliness, white is the obvious choice.
Black: Powerful, mysterious, strong, classic, elegant black is associated with magical mysteries of the night. The opaque, powerful, after-dark soul of black is seen in every product category as sophistication and style. Consumers perceive black as powerful, dramatic, elegant, and expensive. | |
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